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Publications
Pharmaceutical Product Strategy:
Using Dynamic Modeling for Effective Brand Planning
In this work, we detail the application of Dynamic Modeling approaches to strategy development in the pharmaceutical industry, including indication market models,
patient flow dynamics, doctor adoption of pharmaceutical products, logic choice algorithms for prescription medication, and dynamic drug pipeline and portfolio evaluation. Lexidyne's experience in using Dynamic Modeling methodology for brand plan development is reflected throughout the text, including a number of example models and case studies. This book is the culmination of over 25 years of experience in the pharmaceutical industry and represents the cutting edge approach to the use of simulation modeling to explore pharmaceutical market dynamics.
Available at www.crcpress.com and various online retailers.
The Process of New Drug Discovery and Development
In 2006, Lexidyne was asked to provide a chapter in the second edition of a work on drug discovery and development , published by CRC Press. In this contribution, we demonstrate how Dynamic Modeling can assess the commercial potential of compounds in development, as well as how the approach can be used for pipeline and portfolio planning.
Available at www.crcpress.com and various online retailers.
