Integration of Various Analytic Methods

Patient flow dynamics can be integrated with:

• Structure describing physician adoption of available treatment options.
• Metrics regarding the components and evaluation of the attractiveness of those therapy options.
• Utility functions and associated choice models using the resulting Treatment Attractiveness scores.
• Line of therapy (LOT) progressions that replicate Markov processes to get at an overall picture of marketplace dynamics and subsequent revenue generation.

These types of integrated models result in a “virtual marketplace” in which various strategic intervention points can be tested and evaluated for cost effectiveness. These types of “what if” analyses often provide insight into questions that are difficult to address without an operational representation of the relevant dynamic processes.

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