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"The Jay Wright Forrester Award recognizes the authors of the best contribution to the field of system dynamics in the preceding five years. This year the award was presented to Mark Paich, Corey Peck, and Jason Valant of Lexidyne, LLC for their winning work "Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics" published by Informa Healthcare; 2nd edition March 2009. "
--System Dynamics Society Homepage
About Us:
Lexidyne specializes in helping our clients understand and leverage the key cause-and-effect dynamic relationships that traditional static analyses often ignore. After framing specific business questions using the principles of Dynamic Modeling, we combine our facilitation, research, and technical skills with powerful analytic and simulation tools to provide our clients with a unique level of insight into the dynamic processes that drive system behavior.
Upcoming Events:
We will be taking part in the Eye for Pharma Forecasting conference, Oct. 5-6th, in Boston this year. Please drop by our booth at the conference and say hello! (See link in side bar).