Publications
| Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics 2nd EditionIn this work, we detail the application of Dynamic Modeling approaches to strategy development in the pharmaceutical industry, including indication market models,patient flow dynamics, doctor adoption of pharmaceutical products, logic choice algorithms for prescription medication, and dynamic drug pipeline and portfolio evaluation. Lexidyne's experience in using Dynamic Modeling methodology for brand plan development is reflected throughout the text, including a number of example models and case studies. This book is the culmination of over 25 years of experience in the pharmaceutical industry and represents the cutting edge approach to the use of simulation modeling to explore pharmaceutical market dynamics.
Available at www.informahealthcare.com and various online retailers. |
| The Process of New Drug Discovery and DevelopmentIn 2006, Lexidyne was asked to provide a chapter in the second edition of a work on drug discovery and development , published by CRC Press. In this contribution, we demonstrate how Dynamic Modeling can assess the commercial potential of compounds in development, as well as how the approach can be used for pipeline and portfolio planning.
Available at www.informahealthcare.com and various online retailers. |
| Tracing Connections: Voices of Systems ThinkersTracing Connections is for anyone who’s ever wondered how Systems Thinking can be effectively used to significantly and successfully transform education, business, public policy, and research. In ten chapters, teachers, World Bank Executives, corporate consultants, researchers and college professors lead the reader through an amazing spectrum of applied System Thinking that leads to unexpected realizations and critical understanding. Corey Peck and Steve Peterson both contributed chapters to this great resource.
Available at www.iseesystems.com and various online retailers. |
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| Contact Lexidyne | email: info@lexidyne.com
phone: 719.278.3679
fax: 719.219.9484
19 S. Tejon Street
Suite 212
Colorado Springs, CO 80903 |
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What's New
| 06/24/13Introduction to Dynamic Modeling with STELLA and iThink (Colorado Springs, CO: June 24-25, 2013 at the Mining Exchange - A Wyndham Grand Hotel)Whether you are new to Systems Thinking or it's been a while since you've used the STELLA or iThink software, this two-day workshop provides the most efficient way to come up to speed with the dynamic modeling process.
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