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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics 2nd Edition

In this work, we detail the application of Dynamic Modeling approaches to strategy development in the pharmaceutical industry, including indication market models,patient flow dynamics, doctor adoption of pharmaceutical products, logic choice algorithms for prescription medication, and dynamic drug pipeline and portfolio evaluation. Lexidyne's experience in using Dynamic Modeling methodology for brand plan development is reflected throughout the text, including a number of example models and case studies. This book is the culmination of over 25 years of experience in the pharmaceutical industry and represents the cutting edge approach to the use of simulation modeling to explore pharmaceutical market dynamics.

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2018 System Dynamics Applications Award

Steve Peterson and a Lexidyne client team from the National Renewable Energy Laboratory (NREL) were recently awarded the 2018 System Dynamics Applications Award.
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